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A Guide To Selling Snowboarding Outerwear
by Fred Pluma
http://www.hellosnowboarding.com
Snowboarding is an adventure sport that appeals to active
young people. Snowboarding is a new sport and avid fans
are interested in getting more information about their
favorite snowboarding heroes. So selling the gear for this
popular new sport isn't the same as selling skiwear to the
elite in Vail or Aspen. Fox Racing, a major player in the
snowboarding apparel market, sends out several catalogs
each year. These free catalogs not only describe the
clothing that Fox Racing sells but also reads like a
snowboarding magazine. While Fox Racing sells outerwear
that will appeal to virtually all snowboarders, a
snowboarding enthusiast needs the "right" Fox Racing
outfit to reflect their snowboarding skills and attitude
towards the sport.
A snowboarding apparel store should be extremely well versed
on the finer details of snowboarding. Not only should the
store understand the apparel industry but also the store
should be completely up-to-date about the sport. Details,
like who are the big names in the sport and where are all
the races, should be common knowledge. A glance through Fox
Racing's web site shows Fox Racing is truly immersed in the
sport of snowboarding. As a frequent sponsor of the more
extreme professional games, Fox Racing has become one of the
most recognizable lines and most desirable snowboarding
outfitters.
K2 and Oakley are the other popular manufacturers of
snowboarding outerwear. K2 Sports is located in
Australia and it manufactures snowboards as well as other
sports-related apparel and items. K2 sponsors the X Games,
a world-famous competition for snowboarders. The K2 web
site features News Updates about every major snowboarding
athlete including their latest achievements.
Oakley supplies both quality outerwear and quality eyewear.
Oakley outerwear is known for its outstanding insulating
properties while allowing the complete freedom of movement
needed for extreme sports. This high-end fashion company's
graphic is recognized worldwide. It doesn't matter whether
your goal is snowboarding or looking good on the slopes,
the Oakley look is for you.
The official apparel wear for US Olympic Snowboarding Team
is offered through Gearshopping.com. From United States Ski
Association online (http://www.ussa.org), you can select
from one of many long tees or outer flannel jackets with the
official USSA logo.
Like skiing, snowboarding is an expensive sport. The
enthusiast needs the right outerwear as protection from
the cold and snow plus protection from the expected
tumbles and falls. This outerwear needs layers for good
insulation, breathability to keep the snowboarder dry plus
freedom of movement for the active nature of the sport.
All these custom requirements add up to money.
Snowboarding is outpacing skiing as the favorite winter
sport on the slopes. But unless you are on the slopes for
fashion, you don't need the expensive name brand gear.
Other brands like 686 or Volcom provide good quality
outerwear at a reasonable price.
For more information about snowboarding, including what
to wear, check out http://www.snowboarding.com.
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